Every year, Mercedes-Benz Fashion Week Russia is held at the Manezh Central Exhibition Hall, where designers from Russia, Georgia, Belarus, Ukraine, India and other countries show their collections. The most famous designers, movie and television stars, fashion bloggers and popular personalities of the country - everyone or almost everyone converges for fashion week. And, of course, everything significant persons the fashion industry receive special invitations to shows, and meanwhile a huge number of novice bloggers and people who are simply interested in fashion, from year to year, are thinking about how to get to the Mercedes-Benz Fashion Week in Moscow. Today we will share with you how you can get to the most fashionable event in our country.
Accreditation
The most common option for attending all shows is to obtain accreditation. Accreditation is the official confirmation of participation in an event. If you are a fashion blogger or journalist, you need to fill out a form on the MBFWR website and you will be contacted by representatives of the PR agency, who will consider all applications on an individual basis. If the publication in which you work or your blog has a sufficient number of views, then you will be provided with a name badge that allows you to attend absolutely all shows! And also interview the designers and watch the preparations for the show backstage! In addition, whether you are a blogger or a journalist, you also have the opportunity to accredit your personal photographer.
Working with event partners
The next option to attend the Fashion Week is to work with event partners. For example, in one of the seasons, LOREAL was the partner-stylist of the Fashion Week. So the company had its own information desk, where young girls informed those who wished about the possibilities of the Loreal brand. You can get a similar job that will provide you with a badge for the whole week (that is, a pass to the shows), as well as provide an opportunity to earn money!
Get an invitation to the show
The most obvious way to attend a show is to receive an invitation from the designer/director or model participating in a particular show. For example, last year, I got invitation cards from a model who was a friend of my friend. Yes, the most common scheme, when good friends play a big role 🙂 The only problem is that you can only attend a certain show of a certain designer.
Win tickets
So the most easy way getting tickets to Fashion Week is just to win them! By agreement between the organizers of the Fashion Week and designers, partners almost always raffle off tickets on their websites. If you participate in several competitions at the same time, then the probability of winning invitations in one of them is very high. You can also take part in one of our ticket draws.
Mercedes-Benz Fashion Week Russia was held in a big way. More than 70 designers took part in the shows, whose clothes, in full accordance with the Western trend "see now, bye now", the audience could purchase directly from the catwalk. The screenings were broadcast in the 360° system. A new format has been added to the traditional forums and discussions - the Fashion Future Startup show, which allows innovative ideas to attract attention.
Star instagrammers and fashion bloggers in warm-toed sandals were freezing at the doors of the Moscow Manege.
In the foyer near the press wall and logos of the Week, the lucky ones who managed to get hold of invitations to the show were photographed. Individual guests drank at the bar, who were not sorry to shell out 500 rubles for a glass of pinot grigio.
The organization of the Russian Fashion Week is fundamentally different from the European ones. Most Western shows take place on the streets of the city and turn into a real show with themed decorations. So, during the recent Milan Fashion Week, the city plunged into the atmosphere of a carnival: new stores opened on the streets and brand presentations took place, shows were broadcast in boutiques and on one of the central streets of Via Montenapoleone, passing through the Fashion Quarter. A fashion exhibition opened at the Duomo metro station. In Russia, Fashion Week is an event that takes place year after year according to the same scenario in the Manege Central Exhibition Hall.
In Italy, Fashion Week is sponsored by the National Chamber of Fashion, in our country it is sponsored by the Mercedes-Benz automobile company. The Italian event contributes to the influx of tourists who want to feel the atmosphere of the sweet life at least during walks; in Russia, a fashionable party outside the Manezh goes only for a smoke break. As invited guests, there are Instagram stars and dozens of bloggers, whose wardrobes are often made up of skillfully selected mass-market items and budget analogues of European brands.
Mercedes-Benz Fashion Week Russia
At daytime shows, the first rows are occupied by girls in Zara cotton dresses, who take dozens of selfies during the fashion show much more interesting than looking at the new collection.
The main reasons why Russian designers lag behind their European counterparts in the international market are the lack of funding and the inability to run a business. Most Russian fashion designers are divided into two categories: children of wealthy parents who have good taste, but do not pay special attention business strategies, and talented guys who do not have sponsors and quality materials(the fabric market in Russia leaves much to be desired, while in the same Italy this industry has been developing for years). Even designers seeking to create mass-market clothing are forced to face a lack of investment, difficulties in finding investors and the need to take out loans.
In European capitals, many fashion designers received grants to develop their business. LVMH (a well-known manufacturer of luxury goods under the brand names Givenchy, Guerlain, Chaumet, Moët & Chandon, Hennessy and others) organizes events, the winners of which receive money for their startups. In Russia, the Fashion Future Startup show appeared only this year.
From Russian designers with an international name on hearing, perhaps, but they do not participate in Fashion Week Russia. At the same time, Rubchinsky owes his success to his Western colleagues.
Mercedes-Benz Fashion Week Russia
After the very first show at the stadium in Sokolniki, a lot of orders fell upon the fashion designer, which he could not fulfill.
And here the fashion house Comme Des Garçons came to the rescue, which helped the designer with the production and in 2010 began selling his clothes in the Dover Street Market store in London.
Nevertheless, every year Fashion Week Russia causes more and more excitement. Instagram pages of designers are exploding with messages from those who want to get to the show, dozens of students volunteer to work for free to see Russian fashion live at least with one eye, and social networks there are jokes about people who will check in at the party instead of watching the shows.
By tradition, he became the headliner of Fashion Week. The show "Improvisation No. 3" was divided by the maestro into separate blocks. The show began with a performance by Nadezhda Babkina and her Russian Song Theater.
Mercedes-Benz Fashion Week Russia
Your ideas about haute couture the designer does not change, the traditions of Russian are again on the podium folk costume and a riot of colors.
Decor details became the novelty of the season: round buttons, ham sleeves and dropped shoulder line. Concerning men's collection, then it is hardly suitable for the capital's weather: cropped trousers and high hats may look extravagant, but few people dare to wear them.
The second day of the Fashion Week was opened by the show of Aida Robertova, winner of the Grand Prix of the competition for young and professional fashion designers named after. . The designer participates in a fashion show for the first time, and this can be seen with the naked eye.
Mercedes-Benz Fashion Week Russia
The spring-summer 2017 collection is not much different from the outfits that were available for sale in stores this summer.
Crop tops, loose trousers with a slit from the hip, trouser suits in black and white flowers, which look like a pajama party outfit, knee-length dresses with a loose cut and skirts with a high waist. All things are presented in classic color scheme: white, black, gray and river mother-of-pearl. There are no accessories. Instead of massive jewelry and geometric bags, which could add at least some chic to the collection, the designer offers only black and white ribbons around the neck.
The expressive St. Petersburg designer Saint-Tokio presented his collection to a live performance by the avant-garde experimental ensemble Shortparis, which took the audience into the atmosphere of a fashionable party. The concept of the new season is aggressive sexuality. Dresses studded with sparkling sequins, the fashion designer combines with leather jackets and parkas, over the knee boots with daring minis, and a top with thin straps flows into a ruffled bottom of the skirt, intercepted by tight leather.
Mercedes-Benz Fashion Week Russia
Add to this leopard prints, velvet, sequins and patent leather boots, which abound in the collection, and you can not worry that you will go unnoticed.
At the heart of the MD Mаkhmudov Djemal collection are feminine things. Here are bohemian hats, year-round skirts, elongated fitted jackets, ascot blouses, flared trousers and puffy evening dresses. Mythological symbols can be traced in the details: decorations and prints in the form of a semicircle-month, images of dragons on leather jackets and cloaks, backs and laces, reminiscent of the backbone of a dragon.
Mercedes-Benz Fashion Week Russia
A joint line of children's clothing and presented the collection La Belle et la Bête based on the film "Beauty and the Beast". Designers offered a modern interpretation of Belle's style - gold pleated skirts, bold T-shirts, bomber jackets, leather jackets, denim jackets, on which the heroes of history are embroidered.
Mercedes-Benz Fashion Week Russia
The image was complemented by shoes and clutches, richly decorated with rhinestones.
The collection is designed in white, black, gold and powder colors.
Another children's show, perceived by the public with a bang, was presented by the FRUGOLETTO by RASCHINI brand. To the hit of the MBAND group “She will return”, the children presented the entire line of school clothes. The fashion show consisted of tweed suits, trapeze dresses, classic turtlenecks, fur vests and down jackets in bright colors.
Mercedes-Benz Fashion Week Russia
Bold solutions in an unusual interpretation were presented by Goga Nikabadze. Swimsuits, beach wraps, flying dresses made of silk and translucent fabrics, shorts with high waist and light coats are not difficult to imagine on the embankment of some town. The outfits are designed in colors from peach shades to niagara and red, but the main thing in it is still gold.
Mercedes-Benz Fashion Week Russia
Golden robes set the tone for the entire show - it is impossible to forget them.
The Alena Akhmadullina show traditionally uses folklore stories and signature silhouettes.
Mercedes-Benz Fashion Week Russia
Dresses and ensembles from the first block are made in beige, lilac, turquoise and gold tones.
The second part of the show was dedicated to the Bird of Happiness, Winter Bouquet and Empire capsule collections, with patchwork fur trims and intricate embroideries. The designer designed the shoes and boots for the show herself. They are decorated with embroidery and have a characteristic transparent heel.
It is impossible to remain silent about the show of the Bezgraniz brand, which makes clothes for people with handicapped. The fashion show featured trousers, jackets, quilted down jackets and light coats, tailor-made for those who find it hardest to choose beautiful clothes.
Mercedes-Benz Fashion Week Russia
VERY FASHIONABLE
If you have not read the news for the past two years and have been basking in patriotic suspended animation, we inform you that a severe crisis has come in the country. Remember how Normandy Camembert gradually disappeared from restaurants? That's about when it all started. And if you could not keep track of the elegiac dynamics of Brent oil prices, then you must follow the friend tape. In the winter of 2016, many preferred the native expanses of Rosa Khutor () to the ruinous slopes of St. Moritz, stopped giving champagne dinners and moved to the actual dumplings in Stoleshnikovo. It suddenly became fashionable to post selfies against the backdrop of the Crimean landscapes, and go to the banks of the Neva for a romantic weekend. Only a handful of Chanel and Alexander Wang-packed regulars will now be able to afford a trip to Western fashion weekends. The forced trend towards patriotism has led to the official golden age of domestic designers in Russia. All appearances and passwords are in our guide to Mercedes-Benz Fashion Week Russia.
STORY
Russian Fashion Week has been held in Moscow for 15 years. During this time, a Mercedes-Benz luxury prefix was added to the ascetic Russian Fashion Week, and the entire project moved to the Manege.
Any designer who has passed the qualifying competition can get into the main MBFW show schedule. Those wishing to participate are divided into four groups: legendary, celebrity, new and trash.
legends- individuals who should be called not designers, but fashion designers. For example, Vyacheslav Zaitsev (hurry up to enjoy while the empire he created is still controlled by Vyacheslav Mikhailovich himself) or even. These two hold shows on preferential terms, because they work at a cosmic level for the domestic textile industry.
Celebrities- like the singer Keti Topuria from A'Studio or the television modist and authority Alexander Rogov. They automatically get into the shortlist, as they promote the event in the media with their names alone.
Beginners- talented pioneers, timidly putting up fifteen models for selection, tailored to their own and sprinkled with their own blood and sweat. This spring, among them are SORRY, I "M NOT, already known to the Moscow public, as well as KSENIASERAYA, Leka, VIPERS, Portnoy Beso, MUUS Lena Maksimova, SALLE DE MODE.
Thrash- a crowd of self-confident figures of near-fashion with one crooked coat in a lookbook. Digging out among dozens of worthy candidates is as hard as finding at least one stylish bow on Olga Buzova's Instagram, that is, almost unrealistic.
But the organizers are not only proud of their Russian citizens: it is fundamentally wrong to consider the Week as a local cabal. On the metropolitan site, the collection was represented, for example, by the Englishwoman Jenny Packham - Kate Middleton and Angelina Jolie flaunt in her dresses. Designers Matthew Williamson and even Vivienne Westwood personally shined at the Week. American Vogue published a review of the most interesting shows of last spring, and overseas fashion bloggers do not stop comparing the Moscow Manege with the American Lincoln Center, where New York Fashion Week takes place.
MUST-SEE
Vyacheslav Zaitsev. Maestro, business card MBFW - and that's not all. From first ladies to colorless heroines Fashion sentence"- Vyacheslav dressed everyone. Shows are usually delayed, so be patient and properly recharge your personal iPhone - a gadget with a 10-20% charge will not live up to half of the show.
Yulia Dalakyan. From year to year it demonstrates adequate women's clothing that can actually be worn. Be sure to come to the show - if not for inspiration, then for the sake of photography in an embrace with regular guests Sergei Zverev or Konstantin Andrikopoulos (depending on mood).
Alena Akhmadullina. Fairy-tale Alyonushka arranges, perhaps, the most spectacular shows at MBFW, and it's not just about well-chosen models. A giant rook in the middle of the podium - isn't that an argument? There are much fewer invitations than those who want to come, so leave a request in advance at the Nikolskaya boutique.
Creators from the hills of Georgia. A powerful Transcaucasian presence is a sign of the last few seasons. You could say it's already a tradition. Representatives of the most stylish state of the Near East during the Week consistently demonstrate to Muscovites from the heels of international collections.
WHO IS COMING
Star Guard. Every more or less successful designer has trump comrades. The winners of the “Golden Gramophone” come to one to shine, the second has a #frontrow filled with actors of the domestic arthouse, fashion editors of the Internet media lick on the clothes of the third. The first ranks are created for all these guardsmen.
Fashion party. The bodies of street style queens, artists and class B party-goers appear from time to time in gossip columns (but only on websites), and faces sometimes end up on Tima Kolesnikov’s Instagram (in the background behind Alexei “Kisa” and beautiful highballs). They come at the invitation of a familiar designer. They run to the show without taking off the parks, so that immediately after the show they run away to the next event.
Fancy perches. Aspiring journalists, hip-hatted teenagers, YouTube freaks, and humanities students in homemade edgy outfits. Invitations to the show were either won through a contest on Instagram or picked up at the exit from the Manege. They come two hours before the show, make circles around the pavilion, languish in lines for free styling, broadcast everything that happens on Periscope.
Special guests, that is, especially valuable guests. Real buyers design work is a financial guarantor of future shows. Deservedly received invitations for years of wearing embroidered coats from ____ (substitute the name of any Russian designer).
Alupka-1962. Post-Balzac women in outerwear, which from morning to evening go to shows. The most grateful MBFW viewers watched all the shows attentively, although they do not remember a single designer by name. They will kindly tell you where to get an invite to the after-party (where only they eventually come).
BUSINESS PROGRAM
Designers are not businessmen. If a person understands both silks and the intricacies of competent product placement, then these are two different person. No matter how much Fonvizinsky Mitrofanushka tries to combine the cutting of the latest copy of the Vetements sweatshirt with the negotiations at the Central Department Store, nothing sensible comes out of this: you need to look for a manager. But for aspiring designers who PR themselves, MBFW came up with a business program. Here you can finally look beyond your own nose with a fashionable earring from Evgenia Linovich in your right nostril: listen to useful lectures, and simply make yourself known.
The main event of the business program of this season is the Fashion Futurum international conference, where 30 industry leaders will discuss changes in the fashion world at a round table. Among them are representatives of Milan Fashion Week, Polimoda Dean Danilo Venturi and editors of leading fashion magazines from Italy.
Mercedes-Benz Fashion Week Russia will take place from 13 to 17 October 2016. The Manege Central Exhibition Hall will present collections of more than 70 designers from Russia, Georgia, Ukraine and other countries. Most designers and brands will show the spring-summer collections, but there will also be those who will present the collections of the current season or mixed, following the see now buy now trend.
Mercedes-Benz Fashion Week Russia will be opened by the permanent headliner of the Fashion Week SLAVA ZAITSEV. Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Yulia Nikolaeva, Dasha Gauser, Julia Dalakian, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo will also present their collections on the catwalks of Mercedes-Benz Fashion Week in Russia and others.
Mercedes-Benz Fashion Week Russia supports talented debutants. In the new season, MACH&MACH, Julia Dilua, ANASTASIA KONDAKOVA, ZA_ZA, Anika, NAIDAL, Turbo Yulia, Nikolay LEGENDA, as well as holders of grants from the National Chamber of Fashion Artem Shumov, CHASTO, Lime Blossom and others will demonstrate their work on the podium in the Manezh for the first time . A number of designers will present their collections in a new format of dynamic clothing presentations.
As part of the Children's Fashion Festival at MBFW Russia, The Walt Disney Company, together with the Detsky Mir chain of stores, will present a collection of clothes inspired by the heroes of the feature film Beauty and the Beast. In the foyer, before the start of the show, guests will be in for a surprise - a fabulous photo zone and a podium where young fashionistas can feel like participants in a fashion show.
For the third time, as part of the Mercedes-Benz Fashion Week in Russia, a collection of clothes designed specifically for people with special needs and all those with limited mobility will be shown.
First broadcast of all Mercedes-Benz impressions Fashion Week Russia will be held in 360° format.
An interesting addition to the new season of Mercedes-Benz Fashion Week will be the Russian Art Heritage Festival of Folk Art Crafts, which will be held from 15 to 17 October at the Manezh Central Exhibition Hall. For three days, a special area of the exhibition center will turn into a stylized art space, a huge creative workshop of folk crafts artists.
The continuation of the international conference Fashion Futurum, which successfully started last season, will be the Fashion Futurum Startup Show - October 17 at the Manezh Central Exhibition Hall. Young teams offering innovative and original solutions for the fashion industry, for the first time will present their ideas at the main fashion platform of the country. An important part of the Fashion Futurum Startup Show will be round tables and seminars by leading Russian and international experts in the field of fashion technologies, business acceleration and venture capital investments. The selection of projects for the first fashionable Startup Show is carried out until October 15 in conjunction with the GenerationS business accelerator. The Fashion Futurum Startup Show will be the starting point for the first hackathon in the field of fashion technologies, which is being held by the Stal business accelerator together with the National Chamber of Fashion.
Mercedes-Benz Fashion Week Russia this season will be covered by Russian and foreign media, including ELLE China, Vogue USA, Vogue UK, Vogue India, Marie Claire USA, Paper, L'Officiel France, Fashionista and many others.
The international partner of Mercedes-Benz Fashion Week Russia is the largest photo agency Getty Images: photos and videos from Fashion Week will be available to 60,000 media outlets around the world.
The title partner of the Fashion Week is Mercedes-Benz. MBFW Russia Partners: L’Oréal Professionnel (Official Stylist), Mary Kay (Official Makeup Artist), DHL (Official Logistics Partner), Metropol (Official Hotel), Laska (Official Partner)
You can follow what is happening on the catwalks of Mercedes-Benz Fashion Week Russia from anywhere in the world using a live broadcast on the website www.mercedesbenzfashionweek.ru.Also follow the news Mercedes— Benz Fashion week Russia on the official site
Become a MBFW Russia volunteer. I must say right away that this is a very difficult job. I watched the volunteers and admire their work. On their shoulders is the coordination and control of everything that happens around: from meeting guests and distributing invitations to seating people in the hall and controlling the VIP rows. In addition, I think that volunteers should know the faces of the stars of Russian showbiz and the fashion world. So, if you are still sure that this method suits you, feel free to leave a request. and study the Internet space in search of media faces.
Get a photographer accreditation. Previously, there was a separate section for accreditation for photographers. This year you can apply in the section Media Accreditation. Try it. But according to my observations, there are a lot of photographers and not all of them are accredited.
If all these methods do not suit you, there is a chance to win invitations in competitions that take place on the pages of MBFW Russia in social networks, for example,
