Spectacular transformation using the Airtouch hair coloring technique. Features and technique of hair coloring Airtouch Air touch coloring

Modern colorists and hairdressers prefer to use more than one color in coloring. Solid flat color is a thing of the past. With multi-color Airtouch coloring, the hairstyle will look more voluminous, stylish, and natural. Translated from English, Airtouch means “touch of air.” The peculiarity of this technique: the strand for subsequent lightening is chosen in such a way as to cut off all small and unruly hairs. Unnecessary hairs are removed using the cold air of a hairdryer. The remaining strands are lightened or dyed in the desired color. The dye is chosen in accordance with the client’s preferences and his natural color type. The relevance of certain colors plays an important role. Ash and silver shades are in fashion today. For lightening, select any gentle dye offered by a specialist or salon. If the girl remains blonde, her hair is simply tinted with any product that neutralizes yellowness. They also use a corrector with a blue or purple tone, which will remove yellowness after lightening and give a noble ashen tint.

How to dye your hair using the air touch technique - new products and trends 2020 photos

Literally, Airtouch translates as “touch of air.” This name was not invented in vain. The specialist selects strands of hair according to a certain pattern, and a specific order is followed. Now there are several variants of schemes. The most interesting thing about this coloring is the use of ordinary tools. The master blows a hair dryer on each strand so that the thin short hairs fall out of the total mass, and the remaining ones in the hand are dyed in the chosen color. There are many secrets of applying paint that the master is fully aware of. These include:

choose small strands, thickness no more than a centimeter;
the strand is not completely lightened - only superficially, the colorist carefully applies vertical strokes in the upper part of the head;
the root zone is pre-darkened if you want to achieve a gradient effect;
towards the ends the color is more dense;
The master applies the paint so that the transitions are smooth, the border between light and dark is imperceptible;
for lightening, use a dye of more than 8 tones, for darkening the roots - 4–6;
each curl can be wrapped in foil to enhance the degree of coloring;
when more strands are used, the final result will be better; after lightening, the hair is dyed in any chosen color.

Of course, separating the strands is quite painstaking, but after the procedure the hair acquires beautiful tints and transitions. With this lightening, there are no hard transitions, like ombre and highlighting. For example, with ombre, there is a smooth transition to light ends from dark roots. There is also a reverse ombre. And with Airtouch, individual strands are always processed. The result is a more gentle coloring.

Air touch coloring for dark hair 2020 photos of ideal options

Coloring done using the Airtouch technique on dark curls looks good. Brunettes can add volume, interesting shades, tints and highlights to their curls using airtouch. What additional tone to choose and what percentage of hair to dye is decided by the client together with the stylist. A professional will always suggest the right solution and help you choose the undertone. The whole palette of red, caramel, and chocolate looks good on dark curls. In the summer season of 2020, bright wine tones or colors from the blue palette are fashionable. Such bright accents look good on blue-black hair.

Air touch coloring for light brown hair 2020: fresh ideas, photos

Translated from English, “air touch” means “touch of air.” With such complex and multi-color dyeing, smooth and delicate tints of tones are created on the hair, which allows you to achieve volume and depth of color. Coloring is increasingly gaining popularity, as lightness and naturalness are in fashion. It replaces outdated techniques such as highlights, ombre and solid hair coloring. In this case, the hair is not completely dyed, but 30%-50% of the total volume. To begin with, some strands are selected from all the hair in a special order (there are several schemes). Then each strand in turn is blown with a hairdryer so that all the shortest and thinnest hairs fall out, because only those that have not “blown out” will be dyed. With this hair lightening, hard and sharp transitions are eliminated, while with other dyes there is a huge risk of getting them.

Air touch coloring technique 2020 photo on short hair

Air touch technology boasts its versatility. She really suits 99% of girls. The structure and volume of the hair does not matter. Your age, social status, and lifestyle also do not play an important role - smooth shade transitions suit everyone. Many people mistakenly believe that it is better not to expose thin and weak hair to dye.

We say the opposite - with the right approach, your hair will find a new life! Air touch is a gentle method that will transform hair in a sad state. Air Touch looks great on both dark and light hair. This effect can be reproduced on chestnut hair - the result is just as amazing. The air touch coloring technique is a miracle method that makes hair more voluminous and attractive. Photos of girls who have already decided on this fashion trend prove: air touch is stylish, beautiful and presentable.

Fashionable hair coloring air touch 2020 photo on blonde hair

The AirTouch coloring technique is very similar to balayage/shatush, and if you are not a colorist, then, indeed, with the naked eye you may not be able to distinguish one from the other. But in fact, these two techniques are quite different, at least in that they use different methods of applying hair dye. When performing balayage, all hair is divided into strands, and then each one is combed. A bleaching dye is applied to the remaining hair. Shatush is often done on dark hair; the color is “stretched” along the length of the hair from dark to lighter color. Unlike the familiar highlighting, when performing AirTouch coloring, the selected strand is completely colored.

Hair coloring is the most relevant procedure for all beautiful ladies who follow the latest innovations in the beauty industry and always strive to “keep their finger on the pulse.” On light hair, to achieve a beautiful effect of regrown hair, you can slightly darken the roots, choosing a shade that is closest to natural. In addition, you can tint bleached strands in various shades of blonde - from strawberry to steel. Regardless of the original hair color, dyeing using the AirTouch technique allows you to get very unexpected and spectacular results.

Air touch coloring technique 2020 - latest reviews

To summarize, it is worth noting that one of the main disadvantages of the AirTouch dyeing method is the impossibility of doing it at home. This is not to say that this is completely impossible, but in order to achieve truly high-quality coloring using this technique, you need to have considerable experience and certain skills. You shouldn’t even try to perform the “procedure” on your own, as it is very inconvenient and you are unlikely to be able to achieve the desired effect. If you are always used to being in trend and follow all the new products in the world of fashion and beauty, then not trying hair coloring using AirTouch technology is a real crime against your image. Regardless of what length and color your hair is today, AirTach will add unique shades!

Disadvantages of hair coloring using the air touch technique 2020

First of all, this coloring requires a lot of time: from five and sometimes up to eight hours. It depends on the length and type of hair, as well as on what area you have to work on. Due to this, coloring sometimes costs a pretty penny. Another disadvantage is that now there are many self-taught artists who have watched videos on the Internet and already imagine that they know how to paint with airtouch. As a result, you may get a completely different result or even ruin your hair. Airtouch needs to be learned - how to properly distribute partings, blow through strands, you need to know how the hair will ultimately fall apart in order to get a multi-dimensional effect. This requires knowledge and aesthetic taste.

What kind of dye is used when dyeing air touch hair?

It is very important to choose the right dye for your new hairstyle. During this process, it is necessary to take into account the initial hair color, individual characteristics of the face, color type and the final result that you want to achieve. You can choose warm or cold tones as desired. The tones of a silver-ash palette will look more advantageous. To get a pleasant ashy shade, you need to treat bleached hair with special direct-acting pigments. To do everything correctly, you need to add a violet or blue color corrector to the color mixture, so that the treated hair will not end up with a green tint, and the color itself will become truly luxurious. It must be kept strictly according to the instructions based on the pigments that are used. It is also necessary to take into account the type and condition of the hair.

In the beauty industry, a not new, but popular and effective hair coloring technique has come into fashion - Airtouch. Thanks to this technique, it is possible to achieve an incredible visual effect for a hairstyle that will be relevant for almost any occasion.

Nowadays, naturalness remains in fashion against the backdrop of complex transitions. Coloring, aluminum blondes and contrasting strands gradually faded into the background. Nowadays, gentle tints of tone on the hair are popular, thanks to which they add volume and create a unique style that cannot be achieved by other methods. This effect is provided by AirTouch technology.

Despite the fact that highlighting is a fairly well-known procedure, the use of coloring using Airtouch technology It also requires knowledge in color.

Application technique

Before starting work, you need to comb your hair along its entire length. The master separates a small strand of hair, the thickness of which should not exceed 1 cm, and begins treatment with an air stream from a hairdryer. Hair preparation begins from the temporal region.

The exposure to air should be along the entire length, and it should be such that the original strand of hair remains only a third or half, based on the result required upon completion.

During exposure to air, shorter and shorter hairs are additionally blown out, which also adds to the popularity of this procedure, because in this way they are not exposed to negative effects, which is clearly not good for them.

Under the part of the strand that remains in the hand, hair is placed and dyed so that the dye does not get on the area that should remain undyed. Next, the strand is carefully wrapped in foil.

The coloring composition should be applied with a small indentation from the roots. Based on the total length of the hair, the indentation may vary from 3 to 5 centimeters. The painting border itself should have the effect of natural discoloration, for this it is made a little blurred.

Application secrets

The master must select the holding time of the composition individually, based on the structure of the hair and the composition of the lightening mixture. The process must be observed visually.

If there is a need to make “”, first you need to work on the root zone, it needs to be darkened. Not bad 4.5 or 6 tone. The paint should be applied in such a way that the transitions from lightening to hair and vice versa are as smooth as possible.

Softness is ensured by moving the brush slightly over the dyed areas and further combing the hair that has already been lightened.

This way the coloring mixture applies softer.

In order to give the hairstyle even more volume, hairdressers dye the ends of the hair a little lighter than the main color of the strands, thereby achieving glow effect.

At the end of the procedure, you need to wash off the dye, treat your head with conditioner to fix the color, dry your hair with a hairdryer and style it.

Who is Airtouch suitable for?

This technique is unique and universal the following reasons:

Airtouch is suitable for almost any hair length, structure and color. Naturally, this technique will look more attractive on girls with straight haircuts.
The technique can be used on natural, light brown and blond hair. It also looks great on previously colored hair, creating a darker or, conversely, lighter shade as desired.
Ideal for business casual, going to a nightclub or even for sports.

Paints used

You can choose warm or cold tones as desired. The tones of a silver-ash palette will look more advantageous.

To get a pleasant ashy shade, you need to treat bleached hair with special direct-acting pigments. To do everything correctly, you need to add a violet or blue color corrector to the color mixture, so that the treated hair will not end up with a green tint, and the color itself will become truly luxurious.

It must be kept strictly according to the instructions based on the pigments that are used. It is also necessary to take into account the type and condition of the hair.

Features and benefits of coloring

This popular method has its own characteristics and advantages, thanks to which he has so many fans:

The technology involves highlighting using a black shade of hair and using amber shades.
Hair becomes more natural in appearance and acquires visible thickness and volume. Visual is achieved through subtle highlights.
Suitable for any type, type, length and color of hair.
This method gives the whole look elegance with a touch of romance.
Due to the fact that in the process, not all of the hair is dyed, but only some strands, the hair is not so strongly exposed to the aggressive influence of the dye mixture.
The result remains for a long time, because the roots that grow over time are almost invisible. Because of this, the intervals between visits to the master increase.
Thanks to color contrasts, the artist can achieve a rejuvenating effect.

The Airtouch technique is popular not just because fashion and style are constantly changing, but because it has a lot of undeniable advantages and an excellent final result. Being beautiful is a lot of work, but it will be rewarded.

The list of modern available hair coloring technologies is regularly expanding thanks to the use of innovative materials and operating principles. Therefore, it is sometimes quite difficult for women and girls to make a choice in favor of one technique or another. Among the most popular options for brunettes, it is worth highlighting airtouch coloring, which is popular all over the world.

What it is?

Today, the current option for coloring dark hair is the use of several shades in the same or contrasting range for coloring dark hair. Thanks to this work, women's hair will forever get rid of a monochromatic flat color, and the popular airtouch technique can help achieve this task, the result of which will be a rich color that is visually more voluminous and closer to natural.

The name of the hairdressing service was not chosen by chance - in literal translation it means “touch of air.” The essence of the method of working with hair in this direction lies in the primary impact on the strand to be dyed with a stream of cooled air from a hair dryer. The need for such a procedure is due to the sifting out of small, weakened and unruly hair shafts from the selected curl. Excess hairs are eliminated, and the remaining ones can be lightened or dyed to the desired shade.

A master using the airtouch technique on dark hair can work with both dyed and natural strands. To achieve a more natural coloring, the entire volume of hair is divided into several zones, which are further divided into strands. To get smooth tints in the overall tone of the hair, the salon technician must have a good understanding of color, since about 30-50% of the hair shafts will be completely colored out of the entire mass.

This principle will ensure a harmonious color scheme on the hair.

There are several nuances to working with the airtouch technique.

An important point before dyeing is sorting and selecting curls for work. For a beautiful result, the thickness of the selected strand should not be more than one centimeter.
Lightening in this technique involves only superficial contact of the hair shaft with the composition. The master’s task is to vertically paint only the upper part.
If you want to achieve an ombre effect on your hair, the hairdresser will also work on the roots. In this case, they will be repainted in a darker shade. As a rule, to darken you will need a coloring composition, the tone of which will be 4-5 positions darker.
As for the tips, they will be more densely colored. Highlighting is carried out in tones that will be at least 8 positions higher.
The fundamental point of such painting is to create a smooth transition of light shades at the ends into darker tones, which will be concentrated in the root zone.
To create the most saturated shades, foil is additionally used. The master covers and wraps the dyed strands with it.

A large number of selected curls for lightening will help enhance the effect of coloring. The master can work with several colors at once, combining them into a single composition. airtouch technology is considered a universal option that is perfect for everyday looks, as well as for vacation trips or special events.

The coloring harmonizes with any style of clothing, and can also be used by women and girls without any age restrictions.

However, this coloring has a number of contraindications:

You should not lighten the hair shafts if they are currently severely damaged and weakened;
You should refrain from painting if you frequently add hair extensions;
if the haircut requires frequent use of a hair dryer, curling iron or flat iron;
You should temporarily refrain from such highlighting after dyeing your hair black;
airtouch is a contraindication after keratin straightening and lamination.

However, the technology for working with dark hair in this direction has some positive features:

The service can be performed on any dark hair color;
such highlighting looks good on almost all women's haircuts;
the result of dyeing is the most natural color on the hair with harmonious shade transitions;
hair becomes shiny;
the hairstyle will look more voluminous;
airtouch belongs to the category of gentle coloring procedures, since the root zone is not lightened;
the created effect has rejuvenating qualities for women;
after airtouch, correction will not be needed for quite a long period of time;
this coloring is considered very fashionable;
During painting, the skin comes into minimal contact with chemicals.

Among the disadvantages of the method it is worth highlighting:

high cost;
quite a long painting process.

How to choose a shade?

The airtouch coloring technique gives the artist freedom in choosing shades. Therefore, at the client’s request, you can choose a cold or, conversely, a warm palette. For dark hair, as a rule, red, caramel and chocolate tones are good options. It can also be used as an additional blue-black. Silvery-ashy shades look impressive against dark colors.

However, when selecting additional shades for brunettes, the specialist will be based on the following parameters:

original hair shade;
desired result;
woman's color type.

As for the length of the curls, the following points can be noted.

For short

Despite the demand for such highlighting, it is unlikely to be done on short hair. This is due to the inability to create soft and effective transitions from one shade to another due to the insufficient length of the hair shaft.

For medium length hair

According to the recommendations of stylists, when working with long women's haircuts, it is allowed to introduce warm and cold colors into the original color. The last option is preferable. In this case, there is some nuance regarding the use of blonde and its variations. Unfortunately, such a shade on the hair will not work, but it will be quite possible to make beautiful transitions from dark to light.

Along with natural colors, stylists suggest that women and girls with medium-length hair resort to more daring decisions when choosing an additional color.

These can be bright and contrasting tones, which will ultimately add style to the haircut and richness and creativity to the overall image.

For long

Considering the variations of transforming long hair using airtouch technology, we can note greater scope for creative solutions. In this case, you can safely select complex shade transitions using more than two types. Hairdressers recommend emphasizing a long dark hairstyle with caramel colors, as well as red or chocolate options. The trend for long-haired beauties is all shades of wine and deep blue. Such inclusions in the base color are especially recommended for owners of jet-black hair.

Transitions from dark to coffee colors and walnut shades will also be fashionable.

Durability of coloring

For those women who are just choosing a suitable method of gentle natural hair coloring, it is worth noting that airtouch stands out from other similar services with its long-lasting effect. As practice shows, after coloring, you can walk with the created image for at least six months; in some cases, coloring retains its original attractiveness even for about a year.

Of course, durability and the absence of the need for correction will depend on the desires of the woman and her preferences in the brightness and tonality of colors. Also, the need and frequency of airtouch correction will depend on the selected shades to be included in the original color. A cool palette will need more frequent tinting to maintain brightness and prevent the appearance of yellowness in the hair. Tinting of such colors is carried out using special tint shampoos and balms.

In the total mass of hair, the bleached hair shafts will grow several times slower, which will be beneficial in terms of the durability of such highlighting.

In the task concerning the duration of color preservation, the moment that relates to the type of original color is also of great importance - will it be natural or colored and acquired artificially. In the first case, the growing highlights will look more harmonious, since the color transition on the roots will be much less noticeable. On colored hair, you will need to do monthly coloring of the root zone.

Combining the technique with ombre will have a positive effect on the durability of highlighting. This result will look like a hairstyle naturally faded from ultraviolet radiation, and more blurred transitions of dark shades into light, cold or warm ones will only emphasize this effect. To enhance the similarity with natural color, some masters recommend using inclusions in a purple or pink palette to create fresh highlights on the curls.

How to care?

Despite the fact that such highlighting only covers part of the hair, the rods in any case come into contact with chemical dyes, which are harmful to the health of the curls.

That is why after the procedure, women need to pay special attention to caring for their hair.

However, despite the benefits of using a variety of folk remedies that help nourish and heal bleached hair shafts, After coloring airtouch, it is not recommended to use formulations based on cosmetic oils. This is due to the properties of natural products that give bleached hair a yellow tint.

Hair coloring is the most relevant procedure for all beautiful ladies who follow the latest innovations in the beauty industry and always strive to “keep their finger on the pulse.”

Today, the most natural looks are still in fashion, but sometimes it seems that all these ambers and highlights were created solely to promote new beauty products on the market. However, today there is a new method of coloring that does not require any new products to perform, and the effect is truly amazing.

We're talking about a new AirTouch technology, which domestic hairdressers have already mastered. What is the essence of the new technique and what is needed to implement it? We tried to understand the material in this review.

AirTouch literally translates as “touch of air”. The very name of the technique contains the answer to the question of what, in fact, the essence of the “procedure” is. This type of coloring is done using a hair dryer, which literally blows thinner and shorter hair out of the strand. Thus, it is possible to avoid clear lines, such as when performing coloring using the highlighting technique.

Among the main advantages This coloring method can be called its gentle effect on the hair structure. This does not mean that the procedure does not harm your hair, but only that the harmful effects can be minimized, and re-coloring is not necessary as often as with other methods.

It cannot be said that this is a new coloring technique, since no one had to reinvent the wheel. It’s just that one smart hairdresser from America one fine day figured out how to improve the already well-known highlighting and amber with the help of a hairdryer. It is generally accepted, however, that the creator of this technology is our compatriot Vladimir Sarbashev, but skeptics argue that he only improved and honed a method long ago invented by Hollywood style masters.

What is the Air Touch coloring technique: step-by-step instructions

Coloring involves lightening previously colored or natural hair. To make the coloring as natural as possible, the hair is initially divided into zones, each of which must be divided into strands. After this, each strand is blown with a hairdryer in such a way as to remove all short or weak strands and leave only the longest ones.

Next, proceed directly to coloring. To do this, take foil or special paper and begin to apply the coloring composition in such a way that there are no clear lines, for which they step back a little from the root zone and do not reach the very ends if the hair has already been dyed in one way or another.

To ensure that the color boundaries are not clear and a beautiful pattern is formed, it is necessary to slightly shade the applied paint. You can do this as effectively as possible using a dry brush.

Air Touch for dark and light hair

AirTouch technology can be used on both dark and light hair, as well as on hair of different lengths. On light hair you can achieve a lighter shade of blonde, and on dark hair you can achieve a lighter shade. You shouldn't expect that with a base dark hair tone you will be able to achieve blonde shades, but making the strands lighter to get a beautiful pattern is a very realistic goal.

On light hair, to achieve a beautiful effect of regrown hair, you can slightly darken the roots, choosing a shade that is closest to natural. In addition, you can tint bleached strands in various shades of blonde - from strawberry to steel. Regardless of the original hair color, dyeing using the AirTouch technique allows you to get very unexpected and spectacular results.

Air Touch on blonde hair

AirTouch coloring for dark hair

Cost of the procedure

The cost of a coloring procedure using AirTouch technology depends on many factors and varies from 8,000 to 20,000 rubles. Among the pricing factors, the following can be noted:

1. Reputation of the master. Coloring using this technique from a renowned stylist in a good salon will cost a little more, but you will receive a guarantee of excellent results. In addition, a good hairdresser will not harm your hair and will even be able to add some caring components to the standard procedure.

2. Materials with which the master works. Although there are gold standards for performing the AirTouch technique, some hairdressers use cheaper consumables and coloring compounds, which can harm your hair and cause many problems in the future. Agree that professional restoration after poor-quality lightening is a very expensive pleasure.

3. Salon location. Salons located in the city center, as a rule, have great “ambitions,” but this does not mean that for more money you will receive better services here.

4. Quantity and quality of additional services, such as restorative procedures or other related hairdressing services.

The fairly high cost is fully justified by the fact that such coloring does not require frequent correction and can carried out once every 5-6 months, does not have such a strong effect on the hair structure and is the most relevant and most natural.

On average, the procedure takes from 5 to 6 hours. Agree that such painstaking work of a master should be adequately paid. Based on this, by the way, it is worth considering that if you are a busy person, then you will have to find a large enough “window” in your busy schedule to “bring your beauty.”

Advantages and disadvantages of Air Touch technology

The following features speak in favor of this technique:

Suitable for all hair types;
performed on hair of almost any length;
the procedure is gentle and can be performed with the addition of caring components;
does not require frequent correction;
looks amazing even 6 months after the procedure;
allows you to experiment with color, etc.

If you are always used to being in trend and follow all the new products in the world of fashion and beauty, then not trying hair coloring using AirTouch technology is a real crime against your image. Regardless of what length and color your hair is today, AirTach will add unique shades!

Having heard about the new Airtouch coloring technique, those who know English may assume that it allows you to achieve a light and soft effect similar to a “touch of air”. In fact, the name of the method reflects not so much the result of coloring as the method of applying paint. Coloring is carried out using air currents. Interesting? Then read on.

What is airtouch?

Airtouch is the most modern, complex hair coloring technique, the use of which creates soft and smooth transitions of tones on the strands. This allows you to visually add volume and thickness to your hair, making the color more multifaceted and beautiful. When dyeing Airtach, not all hair is subject to bleaching, but 30–50% of its volume.

The technique allows:

get rid of monochromatic flat hair color;
combine natural hair color with light strands;
carry out coloring indented from the roots;
get the fashionable effect of sun-bleached curls.

Dyed hair looks natural, but the naturalness of the image is one of the main fashion trends of recent years. After the advent of the Airtach technique, highlighting, balayage and shatush finally lost their positions due to lack of demand.

On a note!

The technique has an English name - Airtouch. Different sources may use different transliteration options: air touch, air touch, airtach, airtach, etc.

Before dyeing, to obtain a light, airy effect, the master selects thin strands using a special technology: cold air from a hair dryer is blown onto each strand so that part of the hair is separated. This is the “touch of air” referred to in the name of the method. Those hairs that remain in the bundle are dyed. The result is coloring without sharp, pronounced transitions, as with highlighting or balayage.

Paint for aitouch

To carry out the procedure, professional compounds are used to lighten the strands and tint them. The master selects shades of paint, focusing on the client’s natural hair color and her preferences regarding the result. Absolutely any shades can be used, including pink, mint, blue or purple. By the way, such unusual shades refresh the look and are very popular in the summer.

When it comes to brands, there are no restrictions. Each colorist chooses the brand that he likes to work with. Often craftsmen prefer paints Matrix, Selective Professional, Estel, Indola.

It is important that when lightening the strands, the effect of yellowness is not created. It is especially difficult to achieve a beautiful color when lightening dark hair. Therefore, Airtouch must be performed by a professional colorist. At home, the result can be completely unpredictable.

Pros and cons of technology

Air Touch is one of the most popular modern stains, and this is not surprising, because the technology has many advantages:

the result looks stylish and expensive, as you can see by looking at the photo before and after staining;
the method can be used for hair of any shade and length, except for ultra-short strands;
the technology is used on both natural and colored hair;
the result is natural, the color transition boundaries are very smooth;
creates the effect of hair shine, versatility and depth of color;
visually the hair becomes more voluminous and dense;
the procedure is gentle, since the bulk of the hair remains undyed, the dye is not applied to the roots;
coloring allows you to visually make the face younger and fresher, giving a well-groomed appearance;
with the help of coloring you can change your image without serious damage to your hair;
due to the smooth transition of the shade of natural and dyed hair, there is no need for regular tinting of the roots and frequent repetition of the procedure;
the dyeing result can last up to six months, and with slow hair growth even up to 8 months;
caring for colored curls is not burdensome, the same products are used as after any other coloring;
When applying paint, it hardly gets on the scalp, so the procedure is suitable for girls who are allergic to coloring compounds.

Of course, the procedure will have all the listed advantages only if you fall into the hands of a professional who knows the features and subtleties of coloring.

However, the new product also has disadvantages. Compared to other coloring techniques, Air Touch is more difficult to perform and, accordingly, the procedure takes longer. The duration of the process will depend on the length of the hair and the skill of the colorist. If you have long hair, be prepared to sit in the master’s chair for 6–7 hours. But given the fact that you can come back for the next procedure in 3-4 months, this drawback does not seem so significant.

It is worth understanding that before dyeing, you need to lighten your hair. This procedure makes the hair porous, opens its scales, which leads to increased rigidity and dryness of the strands. The dye will wash out faster from bleached hair than with a single color dye. Bleaching curls, even when using professional quality products, harms the hair.

Another drawback is the price. Airtouch is much more expensive than balayage and highlighting. But the result is more interesting and effective. The cost of the procedure depends on the length of the strands, their natural color and condition, the qualifications of the specialist and the region. For medium hair, the work will cost 5–8 thousand rubles. If the hair is long, the price may double.

Who is the style suitable for?

Because the results last for a long period, Airtach will appeal to busy women who have little time to visit beauty salons. The soft transition of shade from the roots allows you to repeat the procedure after a few months, although as the paint is washed off you will have to tint the strands. This has to be done about once a month. But tinting is easy to do at home yourself.

Coloring will appeal to those who want to refresh their look and change their image a little, but do not dare to make drastic changes with color.

There are no restrictions regarding the woman's age. This coloring is suitable for both young fashionistas and older ladies.

As for hair color, Air Touch can be used on any of them:

Blondes can use dyeing to update their color, getting a beautiful cool blonde;
brunettes can lighten their hair a little without causing serious damage to their hair;
fair-haired girls will emphasize the beauty of their natural color, shading it with light strands;
Red-haired beauties will add versatility and depth to the color.

Ideas on dark hair

The coloring on dark hair turns out beautiful. Air touch will add volume to the locks, make the shade more interesting and multifaceted, and add highlights and shine to the hair.

Depending on the client’s color type and her preferences, the master will choose a tint shade. It can be caramel, chocolate, ash brown, beige, chestnut or red. The entire palette of brown looks advantageous on dark hair, but the most fashionable shades in 2019-2020 are cool ash-brown.

Air touch on blonde hair

Most often, Air Touch is done on blonde hair, since it can be dyed with minimal damage, and the result is always individual, natural and organic.

The most fashionable shades are ash blonde, pinkish and lilac tones. Light brown hair can be made brighter by adding chestnut strands to it, or warmer by tinting it in a wheat shade.

Technique for red hair

Red hair will take on a more interesting look if it is shaded with strands of light brown tones. A beautiful result is obtained by adding strands of honey, caramel, chestnut color to the red shade. Using light and dark shades of red in coloring allows you to achieve depth and visually make your hair more voluminous. This coloring looks very impressive on long, slightly curled hair.

Airtouch on hair of different lengths

A professional colorist can perform Air Touch on hair of different lengths. But in each case there are certain features and limitations.

Short haircuts

For short haircuts, such as a long bob or an asymmetrical bob, you can use Airtouch technology. It will give the strands a visual effect of volume and make curled curls more dynamic. But for ultra-short haircuts, such as pixie or garcon, Airtouch is not used.

Ideas for long hair

Airtouch looks especially beautiful on long hair. If the strands are long, you can create a smooth, soft color transition. Craftsmen often use several shades of paint to achieve a more complex color.

Medium length hairstyles

Airtouch beautifully emphasizes the gradation of strands in medium-length choppy haircuts. Coloring looks impressive on asymmetrical haircuts, in which the hair on one side of the face is longer than on the other. The result is especially interesting if a color contrast is created between the roots and ends.

airtouch coloring technique

Airtouch is a complex coloring technique that requires professionalism and high skill. It is extremely difficult to carry out the procedure at home. Coloring should be done by a master colorist.

The dyeing technique differs from the well-known highlighting, shatush or balayage in that before applying the paint, the strand is blown with a stream of air. This is done so that some of the hairs “blow out” and are not stained. The hairs are blown out in a chaotic manner, rather than in whole strands, which allows for the softest color transition effect.

Dye is applied to the hairs that remain in the strand, moving a couple of centimeters away from the roots. The ends of the hair are completely treated with dye so that the color becomes denser at the bottom. Then the paint is shaded with a dry brush so that its border is not clear. The dyed strand is wrapped in foil. Next, separate the next strand without touching the hairs that were blown out from the previous curl. In this way, the paint is applied to the remaining strands.

The composition is left on the hair for 35 - 40 minutes, then washed off. After lightening the strands, the master applies a toning agent to them. The shade of paint for tinting is selected based on the client’s wishes regarding the final color. Preference is given to ashen tones that neutralize yellowness.

Features of hair care

In order for your hair to look flawless and your strands to retain their beautiful shade longer, you need to pay attention to hair care. By “care” we mean more than just washing your hair. Factors such as sun, wind, and low temperatures affect curls. It is important to protect hair from dryness and brittleness, prevent dullness and loss of color.

Before you decide to dye your hair, you should think about whether you are ready to completely change your care products and acquire cosmetics for colored strands.

In addition to selecting skincare products, it is important to follow a number of general recommendations:

do not be too zealous when washing your hair, since colored hair, like a sponge, easily absorbs the dye, but also gives it off just as easily;
do not use too hot water to wash your hair, as it washes out the dye faster;
try to trim the ends of your hair regularly, at least once every 2 months, to maintain a healthy appearance;
try to use styling tools for hair styling less often, as when heated, the curls fade;
Wear a hat on a sunny day to protect your hair from UV rays.

What means can be used?

After coloring, experts advise choosing a shampoo that contains components to maintain the brightness of the shade. Has proven itself well shampoo-bath Chromatique

Don't forget about the air conditioner. It not only makes combing strands easier, but also nourishes, moisturizes and makes them more manageable.

You need to apply a mask to your hair at least twice a week. You can add tint pigments to it, which will enhance the tint and make the color more saturated.

Below are the most popular and effective care products for colored hair.

Helps make porous bleached strands stronger Color Obsessed mask from Matrix. This product contains antioxidants that protect hair from color loss, as well as active ingredients that nourish and moisturize it. The product contains conditioning substances that smooth out curls, prevent tangling and make them more manageable. The mask for 30 days keeps the color as intense as on the first day after dyeing. The cost of the product is about 680 rubles.

The product is produced by the company BIOLAGE ColorLast in spray format. When applied to your curls, they acquire a beautiful, healthy shine. In addition, the spray retains the depth and richness of the color after dyeing. The product is not washed off from the hair. Contains no parabens. Price is about 1400 rubles per bottle.

Promising One United Elixir lotion is positioned as a product that has 25 effects at once, including:

strengthening;
nutrition;
conditioning;
thermal protection;
increased smoothness;
softening;
increased shine.

The composition does not contain parabens and sulfates. The lotion is suitable for all hair types. It is applied to the locks immediately after washing your hair. For a more effective result, do not wash off the product. The cost of the lotion is about 1600 rubles.

Another product from Matrix - Mega Sleek shampoo. It is intended for home hair care and can be used for regular hair washing. In addition to cleansing, the shampoo ensures smoothness of the strands and makes them easy to comb. The product costs about 600 rubles.

Mega Sleek conditioner

It is recommended to use it in combination with shampoo. It is applied to damp, washed hair, left to act for a couple of minutes, and then rinsed off with water. The conditioner has a thick consistency and a pleasant aroma. The price of the bottle is about 700 rubles.

Shampoo Color Extend Magnetics

Redken has created especially for colored hair. It contains amino ions, which are attracted to the hairs and form a protective barrier around them. In addition, the product contains sepikap, which restores damaged ends, and arginine, which provides nutrition to the hair along the entire length. The price of shampoo is about 1400 rubles.

How long does the color last?

As the hair grows, the result must be updated. On average, girls sign up for re-coloring after 5 - 7 months. Tinting needs to be “refreshed” monthly. If you follow the specialist’s recommendations and use products to care for colored hair after the procedure, the shade will last longer.

Who should not use technology

There are no clear restrictions or contraindications for the procedure, but it is not recommended if the strands are severely damaged. How to tell if your hair is too damaged:

they have been dyed many times, lightened, they look dry, badly cut;
they were often built up;
they were often curled using hot irons, curling irons, and blow-dried at high temperature;
They were often styled in tight hairstyles, such as a ponytail, snail, bun, backcombed, curled with curlers, which caused the hair to fall out.

An elongated bob is the most versatile and fashionable haircut...