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“We are not rich enough to buy cheap things,” is the favorite saying of the British. Perhaps that is why the first fans of the Stone Island brand were English football fans.
Thanks to a great interest in industrial fabrics and a love of experimentation, the creators of the brand never stand still. They constantly develop and create new technologies for the production of high quality and stylish clothing. Of course, the fees for this quality are also quite high. But, given the fact that the clothes will serve for many years, without losing at all in appearance and quality, it will be possible to speak about the purchase as a profitable investment of money.
The most important thing in this case is not to pay a round sum for a fake. She certainly won't impress you from the first day of purchase.
In order to identify fake Stone Island clothes, it is enough to take a tablet or phone with Certilogo installed with you to the store. A tag must be sewn on the side seam of the product, on which the CLG code must be indicated.
CLG must be specified - code
The program scans it and gives information:
- the item is genuine if the tag is from the original clothing;
- the item is fake or even counterfeit if the clothes have a dubious look.
However, this type of verification can be applied to garments that the Stone Island brand began producing in 2014. In order to calculate the original patterns sewn up to that time, you need to carefully look at the details. After all, it is they who most often can tell a lot, since fake manufacturers do not bother with them too much.
INSCRIPTIONS
Some fakes can give themselves away at first sight. You won't even need to consider all sorts of seams and tags.
- Pay attention to the thing before you buy: is its color characteristic of the color scheme that the brand usually adheres to? It will not be superfluous to look at pictures or read information on the Internet.
- See if there are any inscriptions on the clothes. Remember that the inscription with the name of the Stone Island brand can only be found on T-shirts or T-shirts with long sleeves, since they do not have other insignia (brand patches, for example). Any print on a sweatshirt, jacket or pants should already raise doubts.
- If there are no inscriptions, evaluate the quality of the material itself. Considering how seriously the manufacturer follows the technologies of fabric production, it should speak with all its appearance about its high quality. If it looks modest and careless, with spools or puffs and threads sticking out of the seams, then there can be no talk of high quality. Most likely, such a product also smells like "chemistry".
PATCHES
Of course, this is the most important trademark of the brand. The copy makers have learned to copy it well, but still not completely. What can you see when comparing the fake and the original patch:
- the difference is in the fabric of the patches. The fabric of the original patch is dense, velvety, like felt. On fake fabric, you can see a fine mesh, a cage.
- the brand's corporate logo (Wind Rose) and its name are embroidered with threads of different colors. The copy uses dark green thread, while the original uses gray thread.
- the stitch width is also different - it is larger on the fake patch.
- between the letters of the brand name on the fake patch, there are kinds of connecting threads.
- The letters of the original are each embroidered separately.
The Stone Island brand is widely known in our country and abroad. But what does the Stone Island patch mean? In this article we will try to understand the issue. Ston Iceland clothes are loved by connoisseurs of high-quality and comfortable products, but, first of all, the company is associated with representatives of the casual culture and football fans.
Delving deeper into history, it was Italian football fans who first drew attention to the original S.I. The brainchild of designer Massimo Osti has set an almost unattainable level for street and casual wear since its birth in 1982. The brand with the famous patch on the sleeve was originally a product of C.P. Company, but later gained independence and fame thanks to the unique quality of materials and their processing technologies. After Stone Island fell in love in England, brand stores began to appear in European capitals, attracting the attention of millions. We can say that Mr. Osti personally made a revolution in the fashion world, paying special attention to details, and raising the comfort and functionality of everyday wear to a new level.
Origin and meaning of the Stone Island logo
So where did that famous Stone Island logo come from? The idea was born out of Maestro Massimo Otti's hobby for military uniform. He studied the technology of producing clothing for the military for a long time, while experimenting with new technologies. It was the combination of a compass and a wind rose that became the basis of the S.I. Thus, this is a reference to the maritime theme and the navy. The image is associated with the raging sea and sailors who wore durable and windproof clothing, heavy jackets. A kind of reminder of the origins of the company, when the first jackets and raincoats with hoods were made. Here is the associative array inherent in Stone Island clothing - conservatism, comfort and simplicity.
At the same time, new materials were used in the production of “stonik” clothes, which had not previously been used in the production of the men's line. The real discovery was nylon and its variations. Further, industrial fabrics, which were used in military affairs, began to be used in production - a special material called "Tela Stella", which was usually used to make tents for trucks. The next step was Mr. Osti's successful experiments with innovative materials. So monofilament nylon, lightweight nylon fabrics, nonwovens, metallic threads and a unique fabric that changes color depending on the ambient temperature were used - this is one of the brand's signature chips.
The meaning of the Stone Island patch
The main and most iconic piece of Stone Island clothing is a patch-patch with the company's emblem in the form of a compass, which symbolized the love of the sea and the constant desire for new discoveries. Usually it is fastened with two buttons on the left sleeve (in some models - on the shoulder). In the mid-1980s, thanks in large part to this designer find, clothing under the Stone Island brand became popular among the same English football fans. As a result, the use of a patch on SI products is nothing more than another ingenious move by the unsurpassed Osti, designed to give the brand's products authenticity and uniqueness.
In the case of Stoane Island, this piece of clothing has become more than just a detail. This small piece of fabric with the brand logo has become a distinctive feature.
Over time, as SI clothing penetrated deeper and deeper into the UK football environment, a patch patch became a kind of insignia, distinguishing a person in a crowd and helping others to understand who and what the character wearing this clothing belongs to. At the same time, the compass sign did not give any specific information (after all, there were a lot of ordinary people among the fans of the brand), but simply became an unspoken way to distinguish in the crowd the same rebel who likes to cheer for his favorite team at the stadium or relax with friends in the bar. In England, it even got to the point that some guys with these patches on their shoulders were not allowed in pubs. The owners, knowing about the reputation of the owners of "Stone Island" jackets, were afraid of noisy festivities and fights. Surprisingly, in some countries, even now, you can occasionally notice the sidelong glances of passers-by on yourself if you are the owner of the cherished Stone Island thing.
Fake patch patches
It is also worth noting that in our country, including due to the economic situation, counterfeit Stone Island items are still circulating. The patch attachment method turned out to be convenient for those who are engaged in the manufacture of low-quality brand replicas. Moreover, it is the patch that is most often counterfeited. The geography of counterfeit production is quite wide: fake patches come not only from China or Turkey, and rumors are actively circulating that they are being made even in the Moscow region.
It's funny, but if you enter the query "buy a stone island patch" in the search engines, you can stumble upon a frankly ridiculous product, where it is even difficult to read the inscription "Stone island" on the patch. Also, the fake is usually given out by rough execution, absurd colors and buttons with four holes, whereas in the original, the center of the button is made in the form of cross lines that form a cross.
Naturally, things from such a famous brand as S.I. cannot be cheap, and most of the company's fans are young people under 30, and one can understand that not everyone can afford it. However, very young fans of the brand, especially in the regions of our vast homeland, do not hesitate to purchase fake patches.
It comes to the point of absurdity when teenagers, buying Stone Island patches, attach them to any clothes from their wardrobe, hoping that their peers do not understand the intricacies of the brand. This phenomenon has even become a separate joke, or, as they say now, a “meme”. Yes, young people often lose common sense somewhere, in pursuit of the desire to feel like the most fashionable in the area or the hero of the cult film about football fans "Hooligans" (aka "Green Street Hooligans") with Elijah Wood in the title role.
What are the Stone Island patches
Stone Island currently produces several clothing lines: Stone Island, Stone Island Denim, Stone Island Shadow Project and Stone Island Junior (children's clothing line). On some items (polo, T-shirts), the company has abandoned the use of the branded “compass” patch, replacing it with a simple logo embroidered on the fabric.
There are three types of the famous patch in total.
To summarize, the Stone Island brand is not just comfortable and functional clothing, but a real revolution in the fashion world. S.I. never cease to amaze shoppers and streetwear connoisseurs with a quality that strives for the ideal, while continuing to refine their approach from collection to collection. And the patch itself has become a kind of "cherry" of this mouth-watering Italian cake.
The Italian brand Stone Island dates back to 1982. An innovative way of making garments, a passion for research and a pioneering spirit set the brand apart from anything else in the clothing market today.
The idea of \u200b\u200bcreating the brand as one of the products of C.P. Company was to use new technologies for processing and coating fabrics in the manufacture of men's clothing. Research into non-standard materials as the main material for products led to the birth of a unique brand that was able to combine technology, innovation and unique sophisticated style.
Thanks to its first art director, Stone Island is rapidly becoming a sought-after brand among young people. With incredible futuristic fabrics and a synthesis of nautical and military style, the Italian brand emphasizes individuality and is a way of self-expression.
The scale of materials research leads the manufacturer to take an unconventional approach to fabric matching. So, Stone Island is distinguished by incredibly stylish models created from rubberized satin, glossy PVC coated nylon, heat-sensitive fabrics.
The strength of the brand lies in constant experimentation with new technologies, colors and finishes in the manufacture of new collections. In order to find interesting solutions not only in modern technologies, but also focusing on previously released models, the company stores copies of each product in the historical archive of Stone Island.
A distinctive feature of the Italian brand is the introduction of industrial non-woven materials into production. Thanks to innovations and developments, the manufacturer manages to create incredible effects with amazing lightness of the products.
The biggest fans of Stone Island are football fans (football hooligans "hools"). However, the brand's popularity is growing every day. Products have long gone beyond Italy, new stores are opening in major European capitals.
Models of the Stone Island brand are distinguished by the trademark - the emblem of the company in the form of a stylized image of the "wind rose". 
Where else can you find a model of a jacket made of nylon monofilament, which is traditionally used for filtering water? How about stylish clothes that change color depending on temperature thanks to the use of heat-sensitive fabrics? Stone Island can rightfully be considered the most innovative clothing brand, distinguished not only by a unique design solution, but also by quality.
Popular fakes
- 31.10.2018, 12:53
views
Brand S.P. Company has become truly iconic among casual fans, so there are no fewer people looking to capitalize on its popularity. Therefore, we add another one to the collection of our articles on fakes: today we will talk about real and fake C.P. Company.
- 06.04.2019, 17:23 views
The Stone Isand brand has been very popular in casual fashion lately, but everyone knows what kind of company it is, where it came from and other details. Today we will tell you all the details about this company.
Summary:
It was this company that revolutionized fashionistas and football fans.
Brand history
There is such a company as C.P. Company, which founded this company in 1982. All this happened in Ravarino and the Italian designer Massimo Osti took over. His goal was to use non-standard and at the same time sufficiently high quality materials. There were also plans to look back at previous traditions, and of course it was necessary to make it convenient and practical.
After a little time, the first collection was shown, it was just jackets. When the new seasons began, the manufacturer had already brought jackets, T-shirts, shirts and trousers to the exhibition.
To create Stone Island clothes, materials such as were used:
- Nylon fabrics;
- Monofilament nylon;
- Nonwovens;
- Metal threads;
- Materials that change color with temperature.
Initially, they achieved popularity only in their homeland, but after a while shops were opened in Rome, London, Paris and Milan. There are also shops in other lesser-known cities.
Also, the manufacturer decided to produce military clothing for ordinary consumers. The fact is that military things are very well thought out in terms of practicality, and he decided to borrow this.
The founder of the company left it in 2000, as he was forced to sell it. Then, 5 years later, he died due to illness.
How people in countries relate
When clothes first arrived in the UK at one of the shopping malls. Local manufacturers were shocked, they did not understand why simple-looking things have such a high price tag.
The Stone Island company was able to convince everyone, proving that their clothes could serve their owner for years and even in the event of fights, everything withstood, except for the patch.
In Russia, they fell in love with this company almost immediately, and this all was created thanks to films about fights, where fighters wore clothes of this brand. But in our country it was rare to meet people in these things, since the prices are very high and, finally, the logo resembled NATO, and in Russia they do not treat it very well.
Logo
The brand's logo was taken for a reason, the fact is that the first name of the company also had a prefix in the form of the name of the founder's boat. Thus, the compass, as it were, refers us to the clothing of the sailors.
This logo is found mainly on patches and labels, it is very rare to find it on any other part of clothing. The style of the logo is military, like some parts of jackets or other things.
By the way, in our country and in China they are very fond of forging a branded patch and selling it for a penny so that customers would sew it on their sleeves. Also, some are trying to sell a fake for the original cost. Buy everything on the official website to avoid this.
The cost
So, as you already understood, Stone Island is engaged in the production of far from cheap products and not everyone has enough money for it. For a regular T-shirt without everyone's favorite patch, you will have to pay 140 euros, the minimum cost of a jacket is 400 euros.
This price is due to the very high quality of materials, the exclusivity and uniqueness of these materials, and the reputation of the brand. If you buy something, then you will definitely not be disappointed in quality.
Here is a table showing the cost of various items:
Output
This is a good brand with an interesting history, the founder of which can always get out of a difficult situation and come up with something new. So it was in the 80s, sales began to fall, he decided to use stainless steel and returned sales to the previous level.
If you like the things of this brand, then you can safely buy, you will get the perfect quality and durability. But only do this if you have enough money. Also, some are worried that they will be "asked" for Stone Island. Yes, lately in our country there have been a lot of fashionistas who ask for clarification about their gear and if something happens they are beaten. Yes, there are such people and here you are unlikely to somehow protect yourself, either do not buy, or buy at risk.
Video
The Stone Island brand, which revolutionized fashion lovers and football fans, certainly could not have emerged somewhere in the South of Italy - only in the progressive North! The brand of clothing with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company, specializing in the production of men's clothing, shoes and accessories in sports style.
The founder of the brand, Italian designer Massimo Osti set himself the goal of using non-standard, high-tech materials to create casual clothing models with an eye to history and traditions that would be comfortable, practical and beautiful at the same time. And it is worth adding, very expensive, but cult. 
In the first collection, several jackets of unusual design were presented, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand. 
The emblem of Stone Island is the compass, which, together with the “nautical” name, refers to the clothing previously worn mainly by sailors - pea coats and jackets made of coarse fabric with hoods. In fact, what is needed for a football fan who goes to stadiums all year round, visits trips and, of course, fights with opponents))) 
It is interesting how the Stone Island emblem was perceived in Russia. At first, in the 90s, the first jackets and sweaters with a compass on the sleeve were perceived with reverence, largely due to the fact that Russian fans have already watched cult English and Italian films where Stone Island appeared on the fighters of various companies.
The brand was inaccessible among adherents of the subculture, due to the cosmic price for the fan fashion of that time. Plus, especially gifted representatives began to grumble about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, the keywords played a role in the spread: England, firms, Italy, fan respectability.
The wearing of Stone Island immediately became associated not only with the fashion element, but also with the attitude towards the patriotic scene, and even towards the far-right positions. 
But back to the history of the Stone Island brand.
The leading Italian Osti began to use innovative materials such as monofilament nylon, lightweight nylon fabrics, nonwovens, metallic threads, materials that change color depending on the ambient temperature, etc. for the production of clothing.
Gradually, Stone Island clothing gained fame outside Italy, now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main line and the Shadow Project, in addition, the children's line Stone Island Junior also comes out. 
In no time, Massimo Osti was able to revolutionize the world of fashion, creating a new concept of good clothing, which was based on comfort, thoughtful details and convenience in daily use. It was then that Osti laid the foundation for a whole new philosophy, at the center of which is experimentation, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer's brand for a long time.
In the early 80s, Osti decided to create a new clothing brand in which he would be able to embody his long-standing passion for military uniforms. So in 1981, Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). The brand name was later shortened to Stone Island. 
As you know, the production of military uniforms has always been reduced primarily to practicality and functionality. The embodiment of these simple truths in life and started at Stone Island. The first Stone Island collection included only a few items created from a special practical material, similar to that used in those years by the Italian army.
In clothing from Stone Island, military motifs were clearly traced, not only because of its cut and appearance, but also because of the compass logo. While T-shirts and shirts used simple four-pointed compasses, sweaters and jackets wore a black patch with a compass framed by the word Stone Island.
After a while, the history of Stone Island Marina took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island items to the UK. Among British retailers, fashionistas and representatives of hooligan companies, fermentation began: what the hell, these things looked completely ordinary, but the price tags adorned with very unusual numbers - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British during the time of Margaret Thatcher ... 
The brand itself convinced the meticulous British that, unlike many glamorous labels, things had been worn for years and remained in excellent condition, the only problem was the compass patches. In fan fights, practical clothes did not rip, but the compasses could be ripped off by someone's heavy hand. I don't know how in England, but in Russia torn off patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable, but expensive, like a cast-iron bridge!
There is still talk among British football fans as to which club was the first to wear Stone Island. The few who wore Stone Island and C.P. Company, and at the risk of their lives traveled for their football clubs across the country and Europe, undoubtedly stood out among the crowd and put their club in a favorable light.
These expensive, "indestructible" and innovative things have forever become a staple in the football casual wardrobe. 
By the late 1980s, the Stone Island and C.P. Company began to lose their positions. However, Massimo Osti always knew how to come up with something really new and innovative at the right time - for the first time in C.P. Company uses a material with stainless steel, and Stone Island presents, perhaps, one of its most important technologies - Ice Jacket. The originally camouflaged Ice Jacket used a temperature-sensitive material - the jacket or vest changed color depending on the temperature. Osti also began to cover the fabric of all jackets with a special rubber foil, which provided unique water resistance.
Unfortunately, the beautiful Italian left the company in the 00s, and in 2005 he died after a long illness.
But even now, his brainchild is a style icon both for stylish people from all over Europe and for football supporters. 
Stone Island has lost its sole position among fan subcultures, because new ones have entered and are entering, and the good old sports and design brands remain. However, high cost, practicality and romantic flair continue to excite the minds of people from the wealthy quarters and terraces of stadiums.
