On April 15, the GUM Showroom turned into the legendary Artek - the cherished dream of every child. The podium was surrounded by the famous Crimean cypresses, the boundless blue sea and mountains. The guests and participants of the show plunged into the world of the children's “kingdom” and felt the atmosphere of this special world, where loyal friendship and a thirst for adventure rule.
Artek is not just the largest and most famous children's center in the world. This is one of the most recognizable Soviet brands with its long history, unique traditions and an atmosphere of a happy childhood. Literally from the day it was founded in 1925, the children's republic on the Crimean coast of the Black Sea became the dream of all Soviet children, and a year later Artek accepted the first international shift. The first 80 Artek residents lived near the sea, in four canvas tents, and today Artek accepts more than 30,000 children a year!
Form is one of the oldest traditions of Artek. She was born along with Artek himself and became a symbol of unity, solidarity, a large Artek family.
In 2015, Artek turned 90 years old, one of the anniversary presents was a new uniform developed by Bosco di Ciliegi - for each of the nine camps in individual colors with the symbols of the camp. Only a summer set of clothes includes about a dozen units. Children get a formal uniform - dark blue trousers for boys or skirts for girls with a smart colored shirt, as well as casual - beige shorts and a polo shirt of the company color of the camp. In addition, a set of this Artekovets includes a backpack, a sweatshirt, a windbreaker, a signature belt and a cap.
In GUM, a real show unfolded in front of us, the script of which exactly resembled all the episodes of a children's trip to a summer camp.
The show began with a scene of wires, an exciting moment for both parents and children. How many mixed feelings: awe of the new and unknown, anticipation of adventure and meeting new friends. And now - backpacks and suitcases are packed, instructions from parents have been received, quite a bit, and - a long-awaited meeting with Artek!
Forest, sea, azure and amber - all the new recruits, as well as the audience of the show, were divided into four groups, each of which has its own symbolism and color. Dozens of multi-colored cards in the hall rose up, supporting the performance of "their" squad.
In the morning - to charge! "In a healthy body healthy mind". Little mods, having fun playing imaginary football, tennis and badminton, demonstrated casual clothes on the catwalk.
Going camping! With you - backpacks and flashlights. The Artek residents decided to conquer unexplored paths and explore nature and its inhabitants in comfortable and practical military-style outfits.
So the shift at Artek is coming to an end. Behind the most vivid impressions, experienced emotions, a sea of \u200b\u200bsun, smiles and laughter. Ahead is a strong friendship with new friends and a long-awaited meeting with parents. In the meantime - a farewell party and a fun disco. Young participants in the show demonstrated elegant dresses and clothes for an incendiary dance party. The Estel team of stylists was traditionally responsible for the hairstyles and mischievous gleam in the eyes of the show.
Throughout the show, the atmosphere of sunny summer and fun was supported by the children's musical theater “Domisolka”: the well-known “Song of Friends” versed by S. Mikhalkov, the song from the movie “Adventures of Electronics”, from the cartoon “In the Port”, not a single old Artek song the audience did not disregard, gladly sang along and danced.
At the Artek cafe on the GUM bridge, guests and participants of the show enjoyed a delicious afternoon snack - cottage cheese with cottage cheese, pies, sandwiches with cheese and sausage, cottage cheese casserole. The children were able to go on-line excursions around Artek, get acquainted with its history, and purchase branded products - caps, T-shirts, mugs and other souvenirs with the symbols of the camp as a keepsake.
Well, for those who want to see the legendary camp with their own eyes, the competition "Why I want to Artek" is announced! Any child from 8 to 15 years old can take part in it and win a ticket to the Artek International Children's Center! To do this, from April 15 to May 25, you need to write an essay in free form, bring it to the Children's GUM and give it to counselor Lyudmila. The results will be announced on May 30 and published on the website.
Olesya Kozhina-Boslosyak:Awesome show! Not so long ago I was at Artek, where Igor Krutoy held the children's New Wave. And today I again completely plunged into the atmosphere of this camp: children's chants, different squads - it was very real! In Artek, everything is really like this: the guys have the same uniform, caps, each squad has its own chants, its own symbolism. Bosco - a real team of specialists, wonderful guys, real creators who were able to create a complete immersion in the atmosphere of Artek, immediately wanted to go to Crimea, in the summer. Thank you, it was very cool!
Alexey Nemov: I envy modern children who have the opportunity to visit Artek. This is a feeling that can not be compared with anything: a lot of communication, every day something new, the collectivism of all ideas and opportunities. Here, children are revealed in a completely different way. Today I thought about sending my youngest son to Artek - we will write and participate in the competition.
The clothes for the true Artek team were developed by the designers of BOSCO DI CILIEGI, the official outfitter of the Olympic and Paralympic teams of Russia. The updated form of the legendary children's center, presented in the Children's GUM, consists of ceremonial and everyday sets: t-shirts, sweatshirts, caps, backpacks. Prices - from 1,000 rubles. Sizes - from 32 (5-6 years) to 56.
The special form was a long tradition of the famous Soviet children's Center "Artek" -dreams of all Soviet children. She appeared in 1925 with the camp and became a symbol of the cohesion of a large Artek family. It all started with white shirts with shorts for boys and canvas dresses for girls. After World War II, preference began to be given to khaki uniforms, and the color of shirts began to vary depending on the name of the camp: at Azure they were beige, while at Morskoy they were blue.
At the end of the 20th century, Artek residents received several sets of clothes: ceremonial, casual, and sports. These were shirts and t-shirts, skirts and shorts, a sweater for winter shifts, a sweatshirt, jeans and a navy cap.
In the upcoming season, children who go on vacation to the Artek summer camp in Crimea will receive uniforms from Bosco. The company of the owner of GUM Mikhail Kusnirovich won the corresponding state contract for 142 million rubles.
And sewing, and washing
The company Bosco Sporting Goods Mikhail Kusnirovich won the tender for the supply of uniforms for children resting in the Artek camp. Information about this is published on the public procurement website. The contract was signed on April 14, 2015, valid from May 29 to December 31, 2015. According to its conditions, costumes for Artek residents will cost the budget 142 million rubles. FGBU MDC Artek will first pay the Bosco group an advance of 20% (28.4 million rubles) of the contract price, and the remainder of the amount in nine equal installments during the year.
This year, the camp will be visited by about 20 thousand children, each child in ten shifts (21 days each) from April 26 to mid-January 2016, Bosco will have to provide a set of clothes, and if the child participates in the Marine Flotilla club, two kits. In addition, Bosco will supply bed linen and towels to the famous children's camp. Project load of the Artek International Children's Center - 35-40 thousand children a year.
Artek, an international children's center with a 90-year history, is located on an area exceeding the area of \u200b\u200bthe Principality of Monaco, 220 hectares. The park zone occupies 102 hectares, there is 7 km of coastline, an autonomous infrastructure with its own water and energy supply, as well as a sewer system. There are nine camps in the Artek MDC - Morskoy, Yantarny, Khrustalny, Azure, Ozerny, Lesnoy, River, Field, Cypress. After nationalization, Artek, by decision of the Council of Ministers of Crimea, was transferred to federal ownership, now it belongs to the Ministry of Education and Science. Prior to this, the facility was managed by the State Administration
RFID
Bosco spokesman Oleg Rudakov confirmed to RBC that the company,
included in the group, won the tender, but from the affairs of Ukraine.
Under the agreement, Boscо does not sell clothes, but provides for temporary use. Services for washing, ironing and sanitization are on the contractor of the state order, it follows from the documents on the website of public procurement. The supplier will have to organize a system of automated accounting and control of the movement of textiles with the help of a barcode or a tag, declined to comment further.
As explained to RBC by Artek CEO Alexei Kasprzhak, the form used by children in past years has not been updated for a long time due to lack of funding. Some things are about ten years old, and they should already be written off a long time ago. The new leadership even discussed the rejection of the form, but then changed its mind. “A trip to Artek is an encouragement for children, I would like them to stand out not by their appearance, so that they compete with their heads and ideas,” Kasprzhak explains. It was decided to leave the form, but remove it from the balance sheet - that's why Artek gets all the kits from Bosco for temporary use, Kasprzhak explained: “This allows us to get away from operating costs. The educational center should not be engaged in washing, washing and darn. Before that, everything was on the balance of Artek, for example, it contained its own household complex. ”
Peaks for excellent students
The uniform at Artek camp has always been: for example, in the 1970s, Artek men of both sexes were given a set of shorts, a shirt, a belt, a tie, a cap and a light windbreaker for a summer shift, there was also a festive version of the shirt.
Boys and girls who will go to Artek in the summer of 2015 will have different sets of clothes - in addition to shorts, T-shirts and unisex shirts with chevrons and embroidered logos for the camp and the squad, dresses and skirts to the knee are provided. Children will receive moisture resistant jackets, sweatshirts and belts. An additional set will be prepared for children from the Marine Flotilla mug, including a vest and visor. The color scheme of clothes will be different depending on what camp the child is in. The form will be sewn in the size line from the 34th to the 56th size.
Bosco will have to provide mattress covers, bedding sets, fleece blankets and jacquard bedspreads, as well as a set of towels, including beach towels.
Alexei Kasprzhak found it difficult to name the previous suppliers and the cost of their goods. Today, a set for one child will cost 7-9 thousand rubles.
Earlier, Alexander Piminov, the head of the Artek MDC’s business department, said that of the 19.3 thousand vouchers that will be issued this year, only about 1 thousand will be commercial. Their price has not been finally approved, but it is known that it will not exceed 65 thousand rubles. On the websites of travel companies specializing in children's vacations, there is no information on prices in Artek in the upcoming season. One of these resources explains that there will be no sales of vouchers on a commercial basis in 2015, as Artek operates within the framework of the approved state task. “Vouchers will be provided to children in accordance with the selection procedure ... through subsidies from the federal budget and as an incentive for the child’s achievements in school, creativity, sports and other socially useful activities,” the report said.
Artek will still try to make money on its own, for example, it is negotiating with Bosco about sales in its Artek form for royalties, says Kasprzak. In the future, according to him, the number of suppliers may increase.
Bosco previously concluded government contracts for the supply of uniforms to Sochi police and volunteers before the 2014 Olympic Games. The cost of the uniform for police officers amounted to 265 million rubles, the tender was conducted by the Ministry of the Interior. Another 49 million rubles. Kusnirovich’s company was paid by the administration of the Krasnodar Territory for a uniform for Sochi Games volunteers.
Bosco di Ciliegi Group owns Vesna shopping center on Novy Arbat and more than 100 luxury monobrand boutiques - D&G, Etro, Hugo Boss, Jean Paul Gaultier, Kenzo, Pal Zileri and others. The company also develops a Bosco Sport chain of stores. The revenue and profits of the entire group are not disclosed. Forbes estimated Kusnirovich’s personal fortune in 2015 at $ 500 million (163rd in the list of richest Russians).
